As if dismal PlayStation3 sales weren’t bad enough, Sony recently threw a party in Greece to celebrate the launch of a new Playstation2 title, God of War II. According to reports, this party featured topless women feeding grapes to people in the crowd, and a beheaded goat. While Sony claims the goat was from a local butcher, and returned after the party, it has animal rights activists up in arms.

In addition to the beheaded goat, participants were also invited to dine on goat entrails, and contents of the goat’s stomach, in a reality game show like atmosphere. Sony later explained it was actually a meat soup provided by a local caterer.

Sony has launched an internal investigation, the company said in a statement.

“The goat was returned to the butcher,” Sony said. “On this occasion we recognize that we fell short of our normal high standards of conduct.”

Sony offers goat sacrifice to ‘God of War’ [NewsBlog]