Electronic Arts Inc. is taking the wraps off of a major overhaul to its download service for computer games, signaling the largest video game publisher’s commitment to the growing trend of online distribution.

The Redwood City-based company said it plans to officially announce the new portal, EA Link, on Friday, though the retooled service was running Wednesday.

It replaces an earlier service called EA Downloader, the company’s admittedly clunky year-old effort at offering downloadable content for its PC games.

With EA Link users can download materials faster, search for products in a more organized fashion, launch purchased games directly, and have their payment information, including a new online payment option through PayPal, linked to their accounts.

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News source: NewsVine.com