Dell announced a new operating structure Tuesday that divides the company’s product business into new blocks. At the same time, several new executives are arriving at the Round Rock, Texas, company’s offices in a bid to inject some new thinking into management ranks.
Product development at Dell is now divided into two distinct groups: the Business Product Group and the Consumer Product Group. Brad Anderson, the company’s top server executive, and Jeff Clarke, Dell’s longtime PC group leader, will share responsibility for the Business Product Group. Alex Gruzen, brought into Dell from Hewlett-Packard two years ago to run the notebook operation, will head up the Consumer Product Group.