Nielsen ditches page impression rankings, 11th of July 2007 |
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 Jul 11 2007, 05:33 AM
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Philanthropical Physiognomist  Posts: 20,563 OS: Windows 98 Second Edition - XP Professional - Office 2003 Professional - XP Home Edition - Office XP Professional - Vista Home Premium - Vista Ultimate  |
The move is likely to hurt the rankings of search engines such as Google, since they receive a large number of page impressions but the actual time spent on individual pages tends to be rather short. "The total number of minutes is the best engagement metric in this initial stage of web 2.0 development," said Scott Ross, director of product marketing at Nielsen's NetView service. "This is because it ensures fair measurement of websites using rich internet applications and streaming media, and web environments that have never been well-served by the page view, such as online gaming and internet applications." http://uk.news.yahoo.com/vdunet/20070711/t...nk-6315470.html |
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