Well liquid cooling is going to cost you a bit, The best kit i could find on newegg was this http://www.newegg.co...N82E16835118001
its one of the best kits on the market, well designed with a clear manual and easy to install the pump goes into a drive bay so you dont have the pump cluttering the case.
The kit you picked looks awfully like the coolermaster aquagate for AMD, the design though was generally thought to be novel but impractical and its quite big.
The best company for water cooling is Asetek they are the daddies of alternative cooling, the vapochill and waterchill range are really good coolers, but you pay a premium for the build quality and function, i cant find the astek for less than $200 which i was expecting the cheapest single 120mm kit is the cheapest its coming in at just over $200, but there is a few US resellers so check the asetek site for the list they might have somewhere local where you can go and try to blag a discount.
The swiftech kit looks a decent deal though, only other goodish kits really are the koolance exos but those look cool but arent as good, but more easily available and you can pick up older models cheaply.
The thing about water cooling is the danger and difficulty, if it leaks it can be very bad and you will need to make sure its filled with deionised water or treated water coolant to help protect the electronics from leakage, also there is a non conducting coolant available but its quite expensive like $50 a litre.
You could always try sealing up your system and filling it with oil if youre in for something more exotic though, if i can get enough free time and some old components an oil cooled PC will probably be one of my holiday projects.