The noise. I have had video cards before and come to expect the sort of winding-up noise when loading a game and while playing. This noise is much, much more annoying. First of all, the fan seems to run non-stop. I don't know if my old AGP Nvidia card from 2003 was doing that, but I never heard it if it was (until running a game). Anyway, while it runs it spends about 10 seconds making a normal, not-too-loud fan noise, followed by five seconds of the same with an added rattle. The cycle repeats over and over and is loud enough to hear and be pretty annoying.
Is there anything that can be done? I don't see anything obviously wrong (like it could be that easy, ha) and I'd rather not have to hassle with exchanging it unless that's really what makes the most sense.