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Most Consumers Clueless About Online Tracking


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#1
Major Payne

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Online privacy is vastly overestimated, as ad networks and marketers track surfers, study reports.

Every single move you make online can, and often is, tracked by online marketers and advertising networks that gather and use the information for serving up targeted advertisements.

But the average American consumer is largely unaware that such tracking goes on, the extent to which it is happening or how exactly information is being used.

That's according to a new poll released this week by the Samuelson Clinic at the University of California, Berkeley, and the Annenberg Public Policy Center at the University of Pennsylvania. The survey of nearly 1,200 California adults studied consumer perceptions about online privacy and common advertising practices.


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Ron
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#2
Tal

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Bah! :yuck:

That's why I use AdBlock (for Firefox). Blocks all ads, and you don't get these nasty tracking cookies :)
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#3
Major Payne

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Ad blocking is not the same as blocking tracking cookies. Very hard to block cookies unless you add sites before you visit them to the black list. Just about all cookies are inserted on your PC without your knowledge unless you set Options to be notified when visiting a site that the site is trying to install a cookie. Then you have a choice to accept or deny for session or permanently. Of course, there are some sites, like GTG , where you want to keep the cookie. I never have to log into GTG or other forums since I maintain their cookies on my HD.

Ron
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#4
Troy

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I never keep any cookies, I always "Clear Private Data" when I finish up with FireFox and then run CCleaner afterward... Maybe it's a bit overboard, but...
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#5
zorba the geek

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I never keep any cookies, I always "Clear Private Data" when I finish up with FireFox and then run CCleaner afterward... Maybe it's a bit overboard, but...

troy and zorba think the same"We allways empty the cookiejar" :)
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#6
Troy

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Both cookie jars! :)
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#7
Tal

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Talking about cookies *off to get some sweets*
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#8
zorba the geek

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Both cookie jars! :)

I AM MOVING THIS WEEK - INTERNET ACCESS WILL BE DOWN WHILST TRANSFERRING
I don't know how I'm going to survive :)
Need a hand?(to move,not for the cookiejar) :)

Edited by zorba the geek, 13 November 2007 - 09:22 AM.

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#9
Troy

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Heh, well I'm accessing this from an internet kiosk, but most everything is done in the new place. I've just got to clean up the old place today, ready for carpet cleaning tomorrow. Then we unpack, oh dear... Now where is that cookie jar!!!
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#10
zorba the geek

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Heh, well I'm accessing this from an internet kiosk, but most everything is done in the new place. I've just got to clean up the old place today, ready for carpet cleaning tomorrow. Then we unpack, oh dear... Now where is that cookie jar!!!

In the box marked "kitchen" :)
Good luck in your new home

Edited by zorba the geek, 14 November 2007 - 09:14 AM.

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#11
Troy

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Heh, well I'm accessing this from an internet kiosk, but most everything is done in the new place. I've just got to clean up the old place today, ready for carpet cleaning tomorrow. Then we unpack, oh dear... Now where is that cookie jar!!!

In the box marked "kitchen" :)
Good luck in your new home

In the box? That sounds too organised, I just threw everything in the trailer :)
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#12
zorba the geek

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Heh, well I'm accessing this from an internet kiosk, but most everything is done in the new place. I've just got to clean up the old place today, ready for carpet cleaning tomorrow. Then we unpack, oh dear... Now where is that cookie jar!!!

In the box marked "kitchen" :)
Good luck in your new home

In the box? That sounds too organised, I just threw everything in the trailer :)

I hope not the baby too!? :)
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#13
Cold Titanium

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Won't deleting internet history, temporary internet files ,cookies, and running AVG anti-spyware or spybot get rid of all that?
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