There's 3 "elements" I'd like to cover in answer to your question about Site Build It!...
First: Site Build It is certainly for novices, but experienced web designers do actually also use SBI, with great results. You can use any HTML editor to create whatever design you like, and then you can upload your HTML (site) pages to SBI. One of the keys with SBI is that it's not about the site designing, or hosting, or whatever other techie issues - it's about having a site that's found on the web.
Second: Site Build It is in reality all about building a successful online business, and not (as I said above) about the site design, or hosting. Something you could also consider, Eric, is the full package you receive when you subscribe to Site Build It: training manual (text and video), all the tools needed to run an online business
, very supportive forums, etc., etc.
Thirdly: There are now 3 options available to "do" Site Build It!... Do-it-yourself (SBI!), Teach-it-to-me (SBI! eLearning) or Do-it-for-me (SiteSell Services). As for SBI! being a scam, consider the fact that SBI! is offered in about 40 universities and colleges, all over the world.
Hope that helps.