As the problem became more & more frequent I ran the following: malware bytes & AVG (both full scans, no problems) Seatools HDD utilities, all tests passed, memcheck, passed.
I also removed the casing, cleared out the dust and re-assembled (wasn't overheating but decided it wouldn't do any harm!)
HDD is not fragmented, I tested both memory sticks individually, both with software & by physically removing & booting individually to see if either stopped the issue (No!)
Finally I removed the HDD, connected it to my desktop pc & completely erased everything (not deleted, secure-wiped) reconnected to laptop & re-installed win7.....
Laptop was fine, all through windows update, avg installed, google chrome installed, great I thought, fixed! then after a quick browse on the internet, it froze again!
Any ideas would be greatly appreciated before it becomes an expensive frisbee!!