Your anticipated advice, ( help ) would be greatly appreciated,
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That is basically how the ALS challenge became known! If your idea consists of a way a charity can make money with a funny outcome for people who do not want to donate people will want to participate in it in order to challenge their friends. You should try creating a Facebook page but making sure it is fully complete before launching it. Meaning, you would want to explain every aspect, why people would want to participate and how the outcome is beneficial in some way. If it has an equal balance between helpful/intriguing then it will become viral in no time! Best of luck.
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