Kruger's goal is to bid high enough so that AT&T Wireless shows up among the first several ads whenever the phrase "cellular phone" is searched. Yesterday morning, that meant AT&T Wireless was bidding around $1.49 to get the prominence Kruger sought.
"The pricing absolutely changes and varies very widely," Kruger said. "It is still the wild West out there in the search world today."
Top ranking Adwords:
$100.00 - structured settlements
$100.00 - mesothelioma attorney
$33.50 - cord blood - what the he** is that?
$29.75 - student loan consolidation
$25.01 - tax attorney
$19.13 - contract management software
$18.99 - drug rehab
$13.00 - lemon law
$10.24 - brochure printing
$10.01 - cerebral palsy
$ 9.99 - term life
$ 9.51 - software escrow
$ 9.20 - document scanning
$ 9.00 - cash advance
$ 8.60 - refinancing
$ 8.00 - payday loans
$ 7.16 - auto insurance
$ 6.93 - donate to charity
$ 5.99 - defibrillator
$ 5.00 - scooter
Source: http://msnbc.msn.com/id/4969899/