I am currently working on my master thesis and need some help designing a scenario experiment. It's quite simple really, here is the method diagram: http://scenario.awar....com/method.png
Essentially it's a scenario experiment where the participant is allocated either to scenario A or B, which tells him to imagine he needs to buy a certain product. Then he is taken to a product page where there is a list of products. After he clicks on a certain item, he is then randomly assigned to be exposed one of 4 advertisement morphs. He is brought to a page which i designed to look like facebook's newsfeed page. There, i would like the image of the product he clicked on to appear. After exposure to the advertisement, he is brought to a page which evaluates his feelings/reactions. That page would be survey-style page (perhaps could also link to qualtrics somehow). After submitting, results are collected somewhere with:
- survey results
- product he clicked on
- type of advertising morph he was exposed to
HERE IS THE METHOD DIAGRAM again: http://scenario.awar....com/method.png
I have designed all the html pages already, do not need help there. I need help with the following:
- morphing the image of the advertisement on the newsfeed to the same image he clicked on in the product list page prior.
- Creating a randomizing algorithm that would randomize visitors to scenario A or B
- How would i embed the information about what advertising morph one was exposed to along with the item he clicked on into a embedded query string and passing it on to Qualtrics?
Thanks alot in advance for any help! Much appreciated!