In Device Manager, does it show the device as working properly? If it does, then the device has been reinstalled, and the drivers have been reinstalled. All we have to do is put the device back in the context menu.
To do this, click Start, point to "All Programs", then "Accessories", and click on "Windows Explorer".
In Windows Explorer, expand "My Computer", expand the "HDD (C:)", expand "Documents and Settings", expand "Your user account" (or Default User if your account is not listed), and double-click the "Send to" folder. (if this folder is not shown, click "Tools" in the toolbar and choose "Folder Options"...under the "View" tab, tick the button next to "Show hidden files and folders"...click "Apply" then "Ok")
In the left pane, right click on the DVD drive, then left click on it and drag it to the "Send to" folder. Click in a blank area of the window to set the change. Close Windows Explorer and see if the Send to option is now available using right click.
Let me know how it goes...