I will second everything that has been said. If you use the right keywords in your description and heading, the search engine will find you with no problem at all, use incorrect words and you will never be found, not in a month of Sundays.
It is probably best to decide on your main keywords before you actually add anything to your web page. This way, you can add them into the contents a lot easier.
Try and make your page headings (all of them) interesting and descriptive. Add more than one keyword if you can to the page heading and especially the description (meta tag) if you don't have a description, the search engine will just choose all the words of the main page which can sometimes be a complete jumble and make no sense to someone who has found your website. Don't worry, the search engine will still have a look at the rest of the page. Also, use HTML links at the bottom of your page, this really helps.
One really important thing to do is try and get external links. If you are linked to someone else's website then the search engine will find your website quite easily. In my opinion, external links are absolutely vital to a successful website.
Don't just use single words as keywords, try and use phrases as well, search engines absolutely love these. Try and imagine what words other people would use to find your website, ask around, that is a good way of finding out. Also, have a look for other website that are similar to your own, see what keywords they have used, especially very high-ranking sites.
One last thing, bear in mind that the two most popular search engines are google and Yahoo. Once you can be found on there, you will be laughing all the way.
Anyway, that is my two Penarth
Edited by Ironside, 20 May 2005 - 02:55 PM.