EBay was the online winner this “Black Friday,” data published on Saturday showed, but overall Internet traffic growth was well below last year’s even as bargain hunters tracked down sought-after toys and electronics on the Web before “Cyber Monday.”

Overall traffic to the Nielsen/Net Ratings Holiday eShopping Index, which tracks more than 120 online retailers, rose 12 percent on the Friday after Thankgiving over the same day last year, according to the online audience measurement firm.

That is significantly below the 29 percent growth in overall traffic to the index from 2004 to 2005 and more in line with 11 percent growth seen from 2003 to 2004.

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News source: Yahoo! News