The biggest online holiday shopping day is not, as it turns out, the Monday after Thanksgiving.
Only 10 percent of Americans surveyed online said they will shop on the Web on so-called Cyber Monday, according to a report published Monday by MasterCard. The survey was conducted by Ipsos Insight for the credit card company.
Last year, the day with the highest amount of Web transactions processed was actually December 5, a week after Cyber Monday, according to MasterCard’s worldwide data for 2005. However, a survey by online retail trade group Shop.org of its members found that their busiest day last year was December 12. Shop.org, a division of the National Retail Federation (NRF), released results of its own study of holiday e-commerce on Monday.